Thumbtack Best Pro of 2015
Remodeling and Home Design

New Pinterest “Create This Look” boards!


One of my favorites tools for communicating and managing products and ideas for decorating and home staging projects is Pinterest. By now, most people are somewhat famililiar with this online tool, but for the uninitiated, Pinterest is a virtual site where you can create separate “boards” and pin photos, articles and ideas from the web, photos or your own computer. There are a number of reasons why I think the Pinterest application is a wonderful tool:

First, it allows me to communicate with my clients using visuals, rather than trying to find the right words to communicate a visual idea. Since most of my clients don’t  know yet exactly what they want, I typically start by throwing a lot of “Pins” or pictures on a board that I create for them, then seeing what they react to, either positively or negatively. This helps me to quickly develop a clear picture of what their particular style is, and hone my selections to fit that style. A successful client board works a bit like a funnel, starting with me throwing a lot of stuff in it, and then slowly distilling it to the unique look of that client.

Then, because all of the photos are in one place, on a board where I can look at them all at once, it is helpful to get an idea of how the different selections pinned there may work together in a room.

Finally, it is a great organizing tool, because when you pin something from the web, it creates a direct link from your board to the source, where you can easily look up details such as price, dimensions, colorways, etc.. Of course, this is not true of items that you pin from your own computer or photos, so it is important to add any critical information to the comments and titles for those pins.

Here are a couple of boards from some of my actual projects, complete with “After” photos showing how the pinned items were used. To keep my projects on track, I typically start deleting items from boards that we know we are not interested in. The first board is a completed kitchen renovation and redesign project. The second is a home staging project. Feel free to steal my ideas- the links to the products are right there for you to use!


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